Welcome to the 12th Annual Southern Oregon Arts & Research conference! View the complete conference program, search for presentations, and create your personalized schedule of events. For more information, visit our main website at sou.edu/soar.
A presentation on nostalgia marketing and how it influences shopping behaviors of consumers. The presenter will discuss the ways it influences emotional and personal components that apply to people, as well as the history of a few select brands that have successfully used nostalgia marketing for their benefit. This delves into why people make the decisions they do when faced with this marketing strategy.
