SOAR 2019 has ended
Welcome to the 12th Annual Southern Oregon Arts & Research conference!
View the complete conference program, search for presentations, and create your personalized schedule of events. For more information, visit our main website at sou.edu/soar.
Back To Schedule
Tuesday, May 14 • 1:00pm - 1:30pm
Nostalgia Marketing and its Influence on Shopping Behavior

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Feedback form is now closed.
A presentation on nostalgia marketing and how it influences shopping behaviors of consumers. The presenter will discuss the ways it influences emotional and personal components that apply to people, as well as the history of a few select brands that have successfully used nostalgia marketing for their benefit. This delves into why people make the decisions they do when faced with this marketing strategy.

Tuesday May 14, 2019 1:00pm - 1:30pm AKDT
SU 313 Stevenson Union

Attendees (1)